Why You Should Write Blog Posts in Real-Time

Since I’ve started my blogging journey, the most spontaneous part of it all has been actually writing the posts.

I don’t believe that it’s a popular opinion, but there are some great advantages to writing your blog posts in real-time.

I’m not saying to completely throw planning out the window. Don’t do that because you will most likely be all over the place. & unorganized is NOT what we’re going for here.

I’m talking about planning your content ahead of time, but waiting to write your post. You may be questioning how that works. Here’s the answer: very carefully. I SO used to despise hearing that when I had a question, because I felt like it was never really an answer, but I totally get it now, haha.

Strategically is what I mean, though.

Everyone is different when it comes to how they get things done & what works for them.

Today, I’m giving a generalized version of what blogging in real-time looks like. You can & SHOULD make it your own.

Here’s the rundown:

Choose a day for planning

This will be the day that you plan all of your upcoming content. It could be for the week, or for the month. I personally plan for the entire month so that it can be checked off the list. It also gives you more time to create. Planning you content should always be in a time blocking situation. Don’t overthink it. You’re creative. Trust yourself.

Do the shoots

Okay, you have you content planned, so now it’s time to take the photos. This usually starts take place no more than two days after I’ve filled my calendar. & I make the most of my time by doing shoots for more than just one post. I’d say three is the maximum here. Don’t wear yourself out. You could have a specific day of the week set aside just for this. 

When the time comes, write.

MAJOR TIP: Do not wait until the day you’re planning to post, unless your schedule is completely clear & you can focus on just that. The day or the night before works really well. That way, you can still take your time with it. & yes, it is still considered real-time because you didn’t write it a week or more before. It’s still right there in the moment.

That’s really all there is to it.

I’ve been doing this for a while now & I love it. It wasn’t intentional at first, but then I noticed I was doing more often than not, & I just stuck with it.

The best thing about this entire real-time situation is that your audience has the opportunity to really engage & connect with you more.

How? You present to them more details. 

Yes, this means that your writing is going to slightly change, because now, you’re setting a scene. It gives more a more chill & conversational tone that can make your audience feel like they’re right there with you.

Take me for example. Right now, as I’m writing this, it’s Sunday evening, I’m sitting in bed with my dog. KUWTK is on & I’m having a light snack.

Casual tones. Real life. Real-time.

If I were on vacation right now, the same would apply. I would for sure be setting the scene. Sharing my experience all while staying on topic. I’m talking to you, travel bloggers. 😉

Anyway, you get my point. 

I’m not saying it will work for everyone. But I urge you to try it. Make it your own, see how it goes.

Do you blog in real-time or do you pre-write? I’d LOVE to know. Tell me in the comments below.

Okay, now I’m gonna spend the rest of the evening with Jaxx & the Kardashians.

Chao, babes.

— L